Yahoo in China to Promote Search Engine

The entrepreneur who runs Yahoo Inc.'s China-based Web portal has announced a new strategy based on promoting the site as a search engine, saying he's ready to spend heavily in a battle with Chinese-language search leader Baidu.com.

Wednesday's announcement by Jack Ma, chief executive officer of Alibaba.com, highlighted the intense rivalry in China's market of more than 100 million Internet users.

Alibaba took control of Yahoo's China sites in a deal in August, in which Yahoo bought 40 percent of the Chinese company.

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