In officially becoming Ask.com, the former Ask Jeeves search site has today unveiled its new main page, featuring a new logo, a simplified interface and new tools including enhanced maps and driving directions, encyclopedia search and web-based desktop search.
Ask.com is minimal in design, with the red logo against a white background, the search box and a new customisable "toolbox" with shortcuts to 10 default search tools including maps, images, weather, dictionary and local search.
Ask Looses Jeeves, Gains New Features
Ask does a Google
Ask.com shows Jeeves the door
In addition to a new site, Ask.com is actually gaining market share, not just rising with the tide. But is Google (GOOG) losing market share, or is Ask.com stealing it from other competitors such as MSN?
Also on the horizon is the 2007 expiration of the company’s deal with Google, which handles the advertising links on Ask’s search pages. After AOL.com, Ask is the largest contributor to Google’s ad network; some analysts think Ask will be positioned to create a lucrative bidding war for its traffic among Google, Yahoo! and Microsoft. It’s also announced plans to develop its own advertising network.